I just got back to the office after a coffee with Victoria  University’s resident futurologist, the fantastic Ian Yeoman. We had a very interesting chat about trends and tourism in New Zealand (amongst other things) and one thing he said particularly stuck with me. Ian outlined very succinctly the differentiation between ‘insight’ and ‘foresight’ and I thought it might be of interest.

Insight is about analysing current trends in order to find a deeper meaning, whereas Foresight uses scenarios and critical thinking to consider what is coming next.

Worth checking out is Ian’s book Tomorrow’s Tourist (left).